Fresha-Approved: 8 Summer Makeup Hacks For A Lasting Look

Makeup and sweltering heat can be an intimidating pairing. From product transfer on your clothing to cakey-looking foundation, it’s easy to feel that the odds are not in your favor for a flawless summer makeup look. Whether you’re a makeup novice or self-proclaimed expert, it doesn’t hurt to add some new intel into the mix. And while YouTube University comes in clutch, there’s nothing wrong with expanding your horizons with info from the pros. That said, it’s time to get acquainted with Fresha.

Fresha may not ring any bells, but the beauty and wellness booking app has been helping the girls connect with professionals in their community and beyond since 2015. The app, which is home to over 130,000 businesses and over 450,000 experts worldwide, allows customers to book various services, including mani-pedis, hair coloring sessions, massages, and more. And when it comes to makeup, Fresha’s experts know the lay of the land, especially when navigating summer makeup hacks.

“The combination of proper preparation, suitable products, and correct application techniques makes the biggest difference in how long your makeup stays intact,” says a Fresha spokesperson. While it’s true that “no makeup can completely withstand extreme heat,” the experts share that the right tips can “significantly extend wear time during hot weather conditions.”

If you’re ready to get a handle on your makeup application, you’re in luck. Keep reading for eight summer makeup hacks from Fresha’s experts to help your beauty beat go the distance. 

1. Kick things off with a mattifying primer.

It’s no secret that warm weather can cause all skin types to sport a more oily appearance. Stay a few steps ahead of the game with a mattifying primer. According to Fresha experts, applying this product and waiting at least one minute before using other cosmetics “creates a barrier between skin oils and makeup.” As a result, your foundation will stay put for longer.

2. Opt for a long-wear foundation.

The idea of long-wear foundation may scare you, thanks to its reputation for delivering a heavy feel and cakey appearance. However, many formulas have received a proper upgrade, providing the breathable, skin-loving perks to give your complexion a desirable finish. 

“Modern long-wear foundations contain polymers that bond to skin and resist heat breakdown,” per the beauty professionals. “When properly set with powder, these formulations typically last 8-12 hours even in warm conditions.”

3. Thin layers are ideal.

While even coverage is standard, applying too much product can adversely affect your makeup look. Since the heat can cause makeup layers to mix and move, Fresha experts say it’s best to “use fewer, thinner layers, which allows each product to be set properly.”

4. Always reach for waterproof products.

When it comes to the summer season, waterproof cosmetics can’t be beat. Known for their long-lasting formulas, Fresha’s experts love that “waterproof mascara, eyeliner, and other cosmetics resist sweat and humidity better than regular formulations.” In other words, you can dance the night away or work up a sweat without sacrificing your beauty look.

5. Say yes to cream products and no to powder offerings.

Although powder makeup products offer some perks, switching things up for your summer makeup looks may be best. Cream formulas can help prevent dry patches and enhance moisture.

“Cream blushes and eyeshadows often withstand heat better than powder versions, which can cake and crease,” per Fresha professionals. “Cream substances will help maintain that natural glow without looking too sweaty or dried out.”

6. Apply setting spray correctly.

Setting spray is a tried-and-true staple that helps your makeup last longer. However, Fresha experts share that it’s common for folks to misapply the essential step, which reduces its effectiveness.

“For the best results, hold the bottle at least 20 centimeters [about 8 inches] from your face and apply in an ‘X’ and ‘T’ motion for complete coverage,” the beauty experts say. “Wait between makeup layers before applying the product.”

7. Blotting papers are a must.

If oil persists, no matter your makeup routine, it’s best to keep blotting papers handy—especially for quick touch-ups. “Blotting papers are great to have on hand to dab against oily areas to absorb excess moisture without disturbing makeup,” says Fresha beauty experts.

8. Cool storage temperatures are key.

Since the heat can cause makeup to slide off your face, it makes sense that your products can melt when stored improperly. Instead of keeping your cosmetics in your makeup bag, Fresha beauty experts recommend “keeping them in the fridge or a cooler location” to keep your products intact and extend their shelf-life.

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Fresha, The Beauty & Wellness Booking App, Shares 8 Pro-Approved Summer Makeup Hacks  was originally published on hellobeautiful.com