Many Churches Use Website Like 'Yellow Page Ad,' Study Finds

Many Churches Use Website Like ‘Yellow Page Ad,’ Study Finds

Though most churches have a website, there is a divide between congregations that use their sites only for one-way communication and those that maximize their online presence with interactive technology.

That is the finding of a new LifeWay Research study sponsored by Axletree Media, one of LifeWay’s partners in the Digital Church initiative.

The survey of 1,003 Protestant churches found that while 78 percent have a website, less than half of those congregations use their sites for interactive purposes like obtaining and distributing prayer requests (43%), registering people for events and activities (39%) and automating more church processes (30%).

A majority of congregations with a website use it for one-way communication, the survey revealed. A full 91 percent provide information to potential visitors online and 79 percent provide information to the congregation. Fifty-seven percent encourage increased attendance and involvement among the congregation and 52 percent solicit interest in ministry or volunteer opportunities.

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article courtesy of TheChristianPost.com