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Procter & Gamble has become the first major corporate sponsor of the World Choir Games, the two-week international event expected to draw 90,000 people to Greater Cincinnati next year.

P&G’s donation of between $1 million and $1.5 million is a good start to the effort to raise $10 million needed to pull off the Games, organizers say. As an “official presenting sponsor,” P&G also stands to win top-line billing and high visibility for the event, which is making its debut in the United States.

“This will be a historic event for Cincinnati because of the multicultural and global nature of the Games,” said Werner Geissler, P&G’s vice chair of global operations.

Like the Olympic Games, competition will take place over two weeks. Singers can compete in 23 categories, ranging from champions to children’s choirs to jazz and barbershop, judged and scored by international panels. Gold, silver and bronze awards will be presented while the winners’ national anthems are played.

Opening ceremonies, including a parade of nations, will kick off the event, and closing ceremonies will end it. Singers will perform in a variety of existing venues, including the Duke Energy Convention Center, the School for the Creative & Performing Arts and churches and cathedrals in Greater Cincinnati and Northern Kentucky.

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article courtesy of TheCincinnati.com

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