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A new Barna survey released Monday revealed that 43 percent of American adults say they would be open to buying a particular brand if they knew the company was run based on Christian principles. Most respondents (51 percent) say they are indifferent, and only three percent say an overt Christian faith in the company would turn them away from.

And one-third of all U.S. adults say they would be more likely to knowingly purchase a particular brand if the company embraces and promotes the Christian faith.

Of that percentage, customers in the Midwest and the South expressed the most interest in Christian brands and businesses. Other demographics that were more likely to favor Christian brands include women, Baby Boomers, the elderly (age 65 and above), and married adults, particularly those with young children.

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