How often have you heard it said that black Americans don’t support each other economically? It’s a common refrain in conversations around sociopolitical uplift for…
A few weeks ago, we wrote about how visual aids on your website and social media accounts can really affect your small business marketing strategy. This week, we kick it up a notch: because nothing lets your customers know exactly what you’re all about, than a video! You might be thinking: “I can’t produce a video!” That’s […]
This year marks 50 years since Freedom Summer, when nearly 1,000 volunteers travelled throughout the Southern United States to register black Americans to vote. Many…
Social media can be a powerful component to any marketing strategy. Are you currently using social media to market your business? What did you use to build your social media strategy? What’s working for you? What isn’t? How can you tell if it’s working? It might be time to analyze. Here are 5 Tips to Building […]
Juneteenth, also known as Freedom Day or Emancipation Day, is a holiday of notable significance for many African Americans. June 19, 1865, highlights the abolition…
The historic Bradshaw Cemetery in Houston, Texas was bulldozed without its owners consent and now the family is searching for answers. Bradshaw, a cemetery dating back to…
In this new-technology age, many long-term small businesses are hesitant to adapt to social media.The question is, why? Is it time? Is it the knowledge? Or maybe they believe that their business will forever stand. Either way, adapting to survival or conforming to new ways, social media is the new and extremely more effective way […]
As technology evolves, so do the ways we take in information and advertising. It seems like a constantly revolving door. Mobile marketing is absolutely key in creating a robust marketing campaign for any business that wants to reach a tech-savvy, social media engulfed, insta-tweet-foursquaring-tablet-ing consumer. It takes more than just a TV ad; a Google […]
The family of Maya Angelou has arranged a private memorial service in Wake Forest University’s Wait Chapel on Saturday, June 7 at 10 a.m. Due…
credit: Mac Saxon Did you know the future is right in your hands, and you carry it around with you everyday? That’s right, your cell phone is the tool for digital marketing and adverting. Did you know digital advertising spending by the US computing products and consumer electronics industry will reach $3.80 billion this year? […]
n a world of in-your-face marketing, and hyper-personalization of marketing tactics, it’s may be hard for your business to stand out in the crowd; but you have to! You want your customers to feel connected, catered to, and informed. Visualize your business as an extension of yourself, and give it some personality (like the Hipmunk, above!) This article from Vertical Response describes this perfectly. The importance of identifying your audience, staying consistent, and telling a story.
“ “It’s so full!!” You probably say something like that about your email inbox every day; and guess what? So does your customer! Every day we’re bombarded with newsletters, updates, ‘ daily deals’, fan club information; the list goes on. Here’s the thing: a high percentage of these emails will be deleted, even though the […]