The plummeting recording industry has caused labels to use various non-traditional tactics to engage consumers and survive in the music business. In the gospel industry in particular, the latest emerging marketing trend is videos migrating from television to the Web.
Gospel music fans, welcome to the next wave of interactive music marketing — online video premieres. Gospel labels have seemingly replaced television with the Internet as the medium of choice to introduce videos, spurring a new type of competition and support for record sales.
In less than a month, six new gospel videos were released — most of them exclusively online.
The same-day emergence of videos from chart toppers Kirk Franklin (“I Smile”) and VaShawn Mitchell (“Nobody Greater”) signaled the trend.
Both videos were released in the traditional manner– on a Tuesday, the universal day of new music releases. But, they premiered exclusively on gospel music blogs.
Tri-ni-tee 5:7 followed suit by debuting “Heaven Hear My Heart” exclusively on Essence.com, while Kim Burrell took a different digital route to introduce “Sweeter” (the first single from her “Love” album) on YouTube.
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article courtesy Eurweb.com
