Have you noticed how more marketers are using images in their social media marketing?

Would you like to know how your business can use the popular sharing site Instagram?

In this article, I will show you five ways to use Instagram to enhance your marketing.

Why Instagram?

In the last few years, the use of Instagram by companies has skyrocketed. With millions of users, Instagram has become the perfect opportunity for brands to get quick messages and photos to their target audiences.

When Instagram started out, it was simply a way to post pictures with your fans and did not have a lot of marketing value.

However, in the last few years Instagram has proven to be an effective platform for marketers to reach a new audience in a way the audience wants to be marketed towith visuals and short messages.

Here are five ways that you can use Instagram to achieve your marketing goals.

#1: Use Instagram Profiles to Reach a Wider Audience

Users waited a long time for Instagram to have a web presence in addition to the mobile app. Even though Instagram is now available on both Android and iPhonedevices, there are still many people who would like access to it on the web.

The launch of Instagram profiles in November 2012 gave marketers an opportunity tomarket on other devices besides mobile.

#2: Create Engagement With Contests

Instagram has become a popular platform to use for photo contests. Contests are easy to do on Instagram.

Companies can easily ask users to use a particular hashtag for the contest by tagging their pictures. It’s easy to search through pictures, ask other people to vote for their favorite pictures and pick a winner.

#3: Reward Followers With Promo Codes

When posting your pictures, think about something that will keep your audience’s attention and have them coming back for more. Reward your followers for looking at your pictures and reading the descriptions. For some companies, that’s a contest; for other companies, that may be including discounts or promo codes.

#4: Feature Your Customers

There’s nothing like seeing a friendly face on social media when you are looking at a company’s page. Customers are your brand’s greatest advocates and are a great way to tell your company’s story from the perspective of someone outside the company.

With hundreds or thousands of reviews available online about your company, products or services, it’s only fair to include some reviews of your own, right from your customers.

Use Instagram to take a quick picture of your customers and showcase a sneak peek into what the experience with your brand is like.

#5: Get More Interest in Your Events

The goal of any event or trade show is to attract people to teach them about your product and service and hopefully turn them into customers. Instagram can help with that goal to give event attendees a visual and location for your event.

Most conferences have a hashtag that attendees can follow on Twitter and Instagram that can be used to show others everything that’s going on, whether it’s visual or in 140 characters.

Instagram is one the of the most popular apps for users and powerful new tools for marketers and with growing online membership and public interest, it is sure to be a great avenue for building your product or brand.

Experience These Results for Your Business

If you would like to find out more about using Instagram as well as other social media and digital marketing to positively impact your business, contact Interactive One Cleveland’s Integrated Marketing Manager, Sam Prewitt using the information below.

Call (216) 774-0901, Monday thru Friday 9AM – 5PM EST.

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