At the “Giving Tuesday” command central in New York City, volunteers are gearing up for December 1st.
“We never needed more than six words: It was always Black Friday, Cyber Monday, Giving Tuesday. And people would really say ‘Yeah, I think that’s a good idea.'”
His idea was simple. After several days of shopping, he wanted people to refocus on giving — to any charity or purpose they wanted to. He asked others to help, and they jumped right on the bandwagon.
“It was an amazing thing to see that actually all over the country people started bringing their own ideas to Giving Tuesday and started to grow it,” Timms said.
The movement now has 40,000 partners worldwide and raised more than $86 million.
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