Top-notch preaching most attracts people looking for a new place to pray.
That’s the conclusion of a new Pew Research Center study, released Tuesday (Aug. 23), which asked 5,000 people about their search for a new church or other house of worship.
“This is what people value in a congregation — a good message, a good homily that resonates with them and gives them guidance,” said Greg Smith, Pew’s associate director for religion research.
More than 4 in 5 people (83 percent) put preaching at the top of their checklist. Preaching was followed by clergy and lay leaders who make them feel welcome (79 percent) and an appealing style of service (74 percent).
And for those pastors, imams and rabbis who are wondering how a snazzy website factors into potential congregants’ searches, the survey reveals that in-person encounters carry much more weight.
“This may be because some of the factors people say they value the most in choosing a congregation — the quality of sermons, the style of services and a welcoming leadership — are difficult to assess over the phone or on a website,” the researchers concluded.
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