Nearly two-thirds of millennial and Gen Z adults are more likely to communicate with someone via digital means than in person, according to a newly released study.
LivePerson Inc. announced on Tuesday the findings of a survey they conducted in September, which found that 65 percent of adults aged 18–34 communicated more with people digitally than in person.
“Gen Z and millennials communicate with others more digitally than in person (65 percent). This percentage is even higher in English-speaking countries, with the U.S. (73.7 percent) and U.K. (74.4 percent) relying more heavily on digital channels for communication,” noted LivePerson in a press release.
“Digging deeper, this preference for digital communications is specifically targeted at messaging. When asked if they could only keep either the phone app or messaging/SMS app on their smartphone, a majority of respondents (69.4 percent) would choose the messaging app. This percentage is also higher for those in the U.S. (73.4 percent) and U.K. (73 percent).”
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