Created by a user named Chaz Gormley, the petition’s description said that Marvel and Walt Disney Co. have “targeted the black community with their advertisements” for the film.
“Through a clever, well-manufactured marketing campaign Marvel Studios and their parent company The Walt Disney Company have targeted the Black community with their advertisements for the upcoming ‘Black Panther’ film, due to release on February 16, 2018. As marginalized groups have become more vocal, corporations and their savvy public relations departments have turned to catering to these groups – to turn a profit – and this film by Marvel Studios is no different,” the petition reads.
The petition asks that the studios stop simply asking for money from black customers with a film like this, but rather put their money where their mouth is and agree to set aside 25 percent of their worldwide profit “to be allocated for investment in black communities, and in programs within these communities that focus on S.T.E.M
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