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via NationalDayCalendar:

Since being first established by Upjohn Pharmaceuticals in 1967, MSLs have become increasingly more important to the success of the companies that employ them. According to the MSL Society website “Today, MSLs are scientific experts to internal colleagues at their companies, they help to ensure that the drug or product they support are utilized effectively by physicians, and serve as scientific peers and resources within the medical community.”

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