Pharrell Williams is known for taking music to the next level, but typically in the studio alongside the rest of his production team–The Neptunes. The musical genius has taken on a new project as an executive producer, called i am OTHER–a company that explores music, film, television, apparel, tech and multimedia.

The video series is called Stereotypes and explores various cultural stereotypes by interviewing people on the street. Such an interesting concept!

Created by artist/filmmaker RAE, host Ryan Hall goes around Brooklyn interviewing people of all color and aiming to challenge our assumptions about race and appearance. I will be tuned in for the next episode, which will explore…hipsters and the folks that dress and look just like a hipster, but claim not to be. Will you be watching? Pharrell’s on to something here!

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