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– By Stephanie Taylor

In a world of in-your-face marketing, and hyper-personalization of marketing tactics, it’s may be hard for your business to stand out in the crowd; but you have to! You want your customers to feel connected, catered to, and informed. Visualize your business as an extension of yourself, and give it some personality (like the Hipmunk, above!) This article from Vertical Response describes this perfectly. The importance of identifying your audience, staying consistent, and telling a story.

Create a Winning Business Personality

Source: Vertical Response

Build your business with Radio One!

Radio One Cleveland offers multiple digital solutions to build your business, maintain relevancy, and create custom campaigns for your business. We can help you improve your connection to your customers through custom-built campaigns and that fit your personality; no matter what type of business you run. To learn more about what we can do to market your business through more than just radio, contact Interactive One Cleveland’s Digital Sales Manager, Sam Prewitt using the information below.

Email using the form below or Call (216) 774-0901, Monday through Friday 9AM – 5PM EST.

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