n a world of in-your-face marketing, and hyper-personalization of marketing tactics, it’s may be hard for your business to stand out in the crowd; but you have to! You want your customers to feel connected, catered to, and informed. Visualize your business as an extension of yourself, and give it some personality (like the Hipmunk, above!) This article from Vertical Response describes this perfectly. The importance of identifying your audience, staying consistent, and telling a story.

“ “It’s so full!!” You probably say something like that about your email inbox every day; and guess what? So does your customer! Every day we’re bombarded with newsletters, updates, ‘ daily deals’,  fan club information; the list goes on. Here’s the thing: a high percentage of these emails will be deleted, even though the […]

YouTube has become a mecca for everything we want to learn, laugh, or get lost in. If you’ve never heard of the Alchemy Network, chances…