As part of Radio One, Inc.’s efforts to understand the influence of the incidents involving police that occurred in the early summer of 2016, the companies of Radio One, including TV One, Interactive One, Reach Media and One Solution engaged Edison Research of Somerville, NJ to conduct a survey to measure attitudes and opinions about these events and the state of racial relations in America.
This report summarizes many of the key findings from this research study. Attached to this report are the methodology statement, the questionnaire, and the answers to each question in the survey among the total population, the White Americans in the sample, and the Black Americans in the sample.
Key conclusions: • While there are some major differences between the attitudes and opinions of Black Americans and White Americans, there are some real areas of common ground. o Both groups share significant concern about the events which prompted this report. However, Black Americans express their concerns with dramatically stronger passion.
While the two groups have very different opinions about the police, they report extremely similar personal experiences when interacting with police. A strong majority of all Americans, including a strong majority of White Americans, say they understand why people are participating in the ‘Black Lives Matter’ movement.
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