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LeBron James’ dream came true in June when he delivered a championship title to the city of Cleveland.
Now he’s helping to pay it forward with a new reality show.
Executive produced by James and business partner Maverick Carter, Cleveland Hustles (Wednesday, 10 p.m. ET, CNBC) matches four local business leaders with eight Cleveland-area entrepreneurs. Each leader selects a business to invest in and works with the entrepreneur to open a brick-and-mortar store in underserved Cleveland neighborhoods.
“We’re giving people an opportunity to live out a dream and giving small-business owners a chance to do what they love to do,” said James, who grew up in nearby Akron.
It’s a reality show with a purpose — creating jobs, supporting local businesses and improving neighborhoods.
James recruited the investors: Kumar Arora, a self-proclaimed “serial investor”; Kathy Futey, a certified private wealth adviser and winery owner; Alan Glazen, a former advertising executive specializing in revitalization; and Jonathon Sawyer, an award-winning James Beard chef.
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source: Wkyc.com
