Chubb Rock

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When the beat drops followed by the melodic, “Go, go, go, go…,” you cannot control your hands or feet! Even the rhythmless nation among us finds a way to look like seasoned vets on the dancefloor. However, if we silenced the beat of the smash hit, “Treat ‘Em Right,” we would hear a timeless lesson from a hip-hop pioneer on the annals of Blackness. Chubb Rock, born Richard Simpson, narrated the struggle, soul and strength of Black America through his music. In “Treat ‘Em Right” he invoked the name of a young boy whose story is far too familiar today:

Leave the knife and the gun in the store

And ignore temptation, sent by the nation

Racial gain causes pain; need a new rep

In your hearts and minds never forget Yusef

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