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Father Playing with Daughter

Source: Steve Mason / Getty

via cbsnews:

Sorry dads — moms come first in the hearts of consumers. It’s not even a close call.

Father’s Day spending is forecast to reach $15.3 billion this year, according to the National Retail Federation and Prosper Insights & Analytics. While that’s just a tick below 2017’s record of$15.5 billion — it’s dwarfed by the $23.1 billion consumers were expected to shell out on Mother’s Day this year.

The findings — from two separate surveys of more than 7,000 consumers each — show that 77 percent of Americans plan to celebrate Father’s Day, and 86 percent planned to celebrate Mother’s Day. Average spending on dads is expected to be $133, well off the $180 people said they spent to honor moms.

What’s going on? Apparently, several things. According to data from the Census Bureau, the percentage of children living only with their mothers tripled between 1960 and 2016. No wonder that a separate survey by LendEdu found that 24.2 percent of respondents said Mother’s Day was more important than Father’s Day. Only 1.8 percent held the opposite view. And more than 13 percent favored eliminating the day for dads, while 8.8 percent wanted to abolish Mother’s Day

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