COLLEGE FOOTBALL: SEP 07 Cincinnati at Ohio State

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When it comes to talking about Ohio State University, a lot of us usually address it as ‘The‘ Ohio State University.

The school recognized it as a change to register ‘The‘ as a trademark.

Unfortunately, it has been rejected for now by the United States Patent and Trademark Office (USPTO).

Attorney Josh Gerben says the main sticking point was a prior trademark for ‘The‘ from Marc Jacobs, though he was warned for not that word properly.

Here’s another reason why OSU didn’t get that trademark as reported by

However, the USPTO also stated that Ohio State is not properly using “the” as a trademark because they filed the trademark application as it relates to a brand of shirts and hats.  Gerben says in order for the trademark to register OSU would have to use the trademark on a label for the hats and shirts and not just on the front of the product.

Should OSU get approval for its trademark on ‘The?’


Article Courtesy of WJW Fox 8 News Cleveland

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LOCAL NEWS: Ohio State University’s Chance to Trademark ‘THE’ Has Been Denied  was originally published on