ESPN will celebrate the 25th anniversary of the observance of Martin Luther King Jr. Day with a multiplatform weeklong initiative, “Content of Character,” starting , Tuesday, Jan. 11, and ending on the national holiday, Monday, Jan. 17.
Highlights include a two-hour “town hall” discussion about the current image of the black athlete with director Spike Lee and other prominent panelists, special segments on “SportsCenter” and “Outside the Lines,” “SportsNation” on location at Morehouse College (Atlanta, Ga.) and Southern University (Baton Rouge, La.) and vignettes featuring prominent sports figures speaking about the impact of Dr. King’s legacy.
“At ESPN we go beyond showing games and highlights and reporting the news – we delve into the larger issues of sports in society,” said John Skipper, ESPN executive vice president, content. “Dr. King fought for equality for all, but spoke passionately of the plight of African Americans, and it’s appropriate we celebrate his life by examining how his legacy lives on – or struggles to – in the realm of athletics.”
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It’s been 25 years since America honored Martin Luther King Jr. with a holiday on his birthday. Is his dream realized? ESPN seeks answers.ESPN celebrates Martin Luther King Jr.’s legacy by showcasing a week of special programming produced by director Spike Lee called, “Content of Character” focusing on race and the progress toward achieving Dr. King’s dream. “Content of Character” will air everyday this week on ESPN until Monday.