Getting Mobile Right Can Have a BIG Impact Today, there are over 200 million smart phones in the U.S., the majority of which are equipped with GPS and therefor able to be targeted with various advertisements. Knowing how and when to serve these messages is the key to success in the quickly evolving world of […]
When running a business, there are so many ways to market it. From Social Media marketing to SEO, TV advertising to Digital Radio. That is all fine and good, and those tactics work! Although, those are all short and to-the-point ways of getting your message across. What happens when you want a more thorough and […]
Everyone likes free stuff, right? You’ll rarely come across someone who says “Oh man, I wish I had paid more for that!” No! So when it comes to promoting your business, an enter-to-win contest is a good way to reach consumers in your demographic, gather their information for future marketing, and establish a relationship with […]
With the recent release of the Bible App 5 that has already been installed, beginning with the original application, on 136 million devices, it’s clear that its maker, YouVersion, remains on track to engage more people with the Bible than ever before. The updated app lets people share Scripture with friends in an online […]
You hear the commercials for the latest, greatest mobile devices all the time: Tablets, smart phones, little tiny super-spy Inspector Gadget style wrist watch. Here’s the thing: the people who are buying these devices, are very, very connected; and you need your business to be connected to them. Mobile marketing is a must. Sometimes the abundance […]
Social media can be a powerful component to any marketing strategy. Are you currently using social media to market your business? What did you use to build your social media strategy? What’s working for you? What isn’t? How can you tell if it’s working? It might be time to analyze. Here are 5 Tips to Building […]
In this new-technology age, many long-term small businesses are hesitant to adapt to social media.The question is, why? Is it time? Is it the knowledge? Or maybe they believe that their business will forever stand. Either way, adapting to survival or conforming to new ways, social media is the new and extremely more effective way […]
As technology evolves, so do the ways we take in information and advertising. It seems like a constantly revolving door. Mobile marketing is absolutely key in creating a robust marketing campaign for any business that wants to reach a tech-savvy, social media engulfed, insta-tweet-foursquaring-tablet-ing consumer. It takes more than just a TV ad; a Google […]
credit: Mac Saxon Did you know the future is right in your hands, and you carry it around with you everyday? That’s right, your cell phone is the tool for digital marketing and adverting. Did you know digital advertising spending by the US computing products and consumer electronics industry will reach $3.80 billion this year? […]
n a world of in-your-face marketing, and hyper-personalization of marketing tactics, it’s may be hard for your business to stand out in the crowd; but you have to! You want your customers to feel connected, catered to, and informed. Visualize your business as an extension of yourself, and give it some personality (like the Hipmunk, above!) This article from Vertical Response describes this perfectly. The importance of identifying your audience, staying consistent, and telling a story.
“ “It’s so full!!” You probably say something like that about your email inbox every day; and guess what? So does your customer! Every day we’re bombarded with newsletters, updates, ‘ daily deals’, fan club information; the list goes on. Here’s the thing: a high percentage of these emails will be deleted, even though the […]